What Does It Mean To Be Evidence-Based?

We’re living in the information age — but that doesn’t necessarily mean all of the information at our disposal is good. Between science-washing and pseudo-science, misinformation and disinformation, it’s easy to have a healthy dose of skepticism about the validity of various health claims that you read on the internet and elsewhere.

At Modern Age, we’re passionate about cutting through the clutter of studies and bringing you sound, grounded information that helps you make informed decisions about your health and wellbeing. Led by our Chief Medical Officer, Anant Vinjamoori, MD, we’ve immersed ourselves in the latest science and treatments surrounding aging to help you distinguish what’s worthy of your time and trial, and what’s not.

Utilizing evidence-based information is at the heart of all that we do. We’d like to tell you a little bit about what that means and what you can always expect from us.

1. We’ll give you straightforward information

Our goal is to help you make sense of the research about aging — not to leave you needing to do more research to fact-check our claims. Far too often, we see unsubstantiated medical claims out there, so when we mention a study or a research paper, we’ll strive to help you unpack what the results mean for you and for your health.

We also won’t glaze over information that could serve as major fine print surrounding any type of research we reference (like if the study was funded by a major beauty or pharmaceutical brand). And we won’t use studies that are poorly designed or have a small sample population.

2. We’ll provide a balanced perspective

Most online healthcare providers prominently feature the benefits of certain treatments that they offer, but very few discuss the downsides or limitations of those treatments. We stand behind everything that we offer in our studio, but we also recognize that many treatments and products have downsides that you may want to know about when researching them.

We’ll present information clearly and honestly because we believe that you deserve all of the details that are pertinent to your health. For example, while many people find Latisse to be an excellent prescription to help re-grow lashes that have fallen out or aren’t growing due to a condition called hypotrichosis, some people report a darkening of the eyelid or redness as a result of use. When we talk about this product, we won’t glaze over these facts, nor will we with anything else on our site.

3. We’ll only recommend efficacious products

We have a highly curated selection of products that have science-backed ingredients like retinol, vitamin C, and micronized, ingestible collagen — that give you benefits without any gimmicks. We’ve done the homework, so you don’t have to. For example, while topical collagen is too big of a molecule to penetrate the outermost layer of skin known as the stratum corneum, studies have shown that it not only helps skin but also joints when ingested. Additionally, you can stimulate collagen production via your body’s own internal processes with ingredients like retinol and alpha-hydroxy acids. We only offer products that we believe can truly impact your aging wellness journey.

4. We’ll keep up-to-date when scientific information changes

We’ll aim to give you the best, most scientifically-backed information that we have at our disposal. But the great thing about science is that it’s always evolving, and the half-life of medical knowledge is speeding up dramatically. One study found that back in 1950, it took about 50 years for our medical knowledge to double; in 1980, it took seven years; in 2010, it took 3.5 years, and in 2020, it took a mere 73 days. As the study posits, what was learned in students’ first three years of medical school will be just six percent of all medical knowledge that they gain over the course of a single decade.

Suffice it to say that the cutting-edge science of today is meant to be expounded upon and better understood tomorrow. So when newer products or treatments come out or when our scientific understanding of how certain bodily systems can be optimized changes, we’ll let you know.

5. We’ll continuously measure the effectiveness

We’re excited to leverage technology that helps us understand the impact of our care at both individual and group levels. If our data indicates that something we offer isn’t helping people, we’ll update our offering accordingly. Across treatments, products, and prescriptions, we want to make sure that what we’re offering works — not just in the research, but in our clinical setting as well. As we learn more about what’s working for others, we’ll make sure to keep you up to date via this blog, our social channels, and emails.

Being an evidence-based brand means that at every point of contact you have with us, we’ll be straightforward, utilize the newest science, and keep your interests top of mind. The Information Age has given us plenty of research to sift through. Modern Age exists to help you make sense of it and put it into action in your life.