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VIRTUE
Flourish Shampoo
Gentle shampoo for thinning hair.
Strengthens hair
Stimulates hair regrowth
Free standard ground shipping for orders over $50
The basics
Why we love it
If you're concerned about thinning hair, a gentle shampoo is essential. Flourish Shampoo is this, but so much more - it's powered by two groundbreaking keratin proteins that enrich your scalp, creating a fertile ground for new hair growth. Flourish Shampoo nourishes and strengthens your hair, reducing breakage and helping your hair grow longer and stronger. It also has a great clean scent and a luxurious lather.
Who it's for
Women who are experiencing thinning hair.
Free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free, cruelty-free, and vegan.
How to use
When
Every time you wash your hair, at least every 2-3 days.
Where
Into your scalp.
How
Work a quarter-sized amount of shampoo into a lather between your palms. Apply to wet hair and massage into your scalp, starting at the nape of your neck, working the later through your ends. Rinse thoroughly.
Good to Know
Flourish's regimen requires commitment and routine to see results. New hair growth is a natural process that occurs over 3-6 months.
Proven Results
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Common Questions
Who is Flourish for?
Flourish is for adult women of all ages and ethnicities experiencing hair thinning or loss due to hereditary factors, hormonal fluctuations, thyroid conditions, and stress. The type and severity of hair loss, coupled with age and lifestyle factors, determine which specific Flourish products will be best for you.
How does Flourish work?
Our scalp is the starting point for every hair we grow, so flourishing starts there, too. Flourish products cleanse, purify, and enrich the scalp, creating fertile ground for hair to grow. As each new hair emerges, it’s nourished and strengthened to survive and thrive. Flourish is a more holistic approach to female hair loss.
Should I wash my hair everyday with Flourish?
We recommend washing your hair at least every 2-3 days to ensure that your scalp is clear and primed to absorb the active ingredients in the Flourish products. Feel free to wash more frequently if your hair requires it.
What is Flourish's Alpha Keratin 60KU CLINICAL?
Alpha Keratin 60ku CLINICAL® is an extraordinary, first-of-its-kind, multi-patented protein blend virtually identical to the keratin that makes up nearly 90% of our hair, skin, and nails. Because the protein is in its native form — whole, unbroken, fully functional — it is recognized and accepted by the body as its own.
Where is Flourish's Alpha Keratin 60KU CLINICAL derived from?
It is derived from human hair, a byproduct of the wig industry. Virtue® uses ethically sourced, untreated hair acquired from reputable suppliers vetted by the Company. All hair used by Virtue has been purchased at the will of the individual sellers and never donated. The hair is hand cut, assuring the quality of the hair and care for the sellers, and the hair has never been dyed or chemically treated.
Are Flourish products safe for color treated hair?
Yes, Flourish Shampoo will help enhance the richness of your color while they repair your hair. All Flourish products are free of color-stripping sulfates.
What are some of the key ingredients?
Alpha Keratin 60ku CLINICAL® protein, Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.
How is Virtue different than other products?
Virtue only makes products that deliver on what they promise. Virtue's Chief Science Advisor, Dr. Luke Burnett, and his team develop all of their products. Virtue's Flourish line is designed to deliver better hair growth products to women experiencing hair loss.
Get a clinician-created, customized routine.
Book a complimentary consultation to address the root cause with treatments, prescriptions, and products that support thicker, fuller hair, so you can feel and look your best.
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